While getting older has many perks, looking into the mirror and seeing changes that signal old age — like crow’s feet or new wrinkles popping up — is not one of them.

Thankfully we live in a day and age where there are seemingly endless anti-aging serums on the market. With the advances in science, these formulas are more potent and better working than serums of the past. But with such a variety of products on the shelves of your local beauty counter, all claiming to be the best, how do you know which ones actually work?

Here at ET, we’ve made it our mission to stay up-to-date with the latest and greatest anti-aging products available today. We’ve kept up with the celebrities’ favorite skincare products like SkinCeuticals C E Ferulic Serum praised by Sienna Miller, Brooke Shields and Hailey Bieber. And we scroll through TikTok to keep up with the newest, rave-reviewed skincare including dermatologist-favorite La Roche-Posay Hyalu B5 Serum and affordable but hardworking products from The Ordinary.

If you’re in the market for a new anti-aging product, but don’t know where to start, we have you covered. With any new addition to your skincare regimen, it’s never a bad idea to consult a doctor or dermatologist with any questions or concerns. With that said, check below, as we’ve rounded up what are known as some of the most powerful and hydrating anti-aging products.


A splurge-worthy skincare product that delivers results. This C E Ferulic serum from SkinCeuticals is formulated with 15% pure vitamin C, 1% vitamin E and 0.5% ferulic acid. This powerful antioxidant wonder helps protect the skin from free radicals, fine lines, wrinkles and loss of elasticity.



Created with two types of hyaluronic acid and vitamin B5, this serum from La Roche-Posay helps your skin retain moisture and may restore your skin’s barrier.


The Ordinary

Said to target crows feet and signs of aging, this serum from The Ordinary has been popping up all over TikTok. The water-based formula is made with copper peptides which create a beautiful blue serum.


Saks Fifth Avenue

A blend of hyaluronic acid, niacinamide and ferulic acid delivers intense hydration and may help to reduce signs of aging.



This powerful serum claims to target fine lines, wrinkles, dark spots, breakouts, an uneven skin tone and environmentally damaged skin.



Obagi’s serum helps support skin elasticity so it can bounce back from the signs of aging, resulting in firmer-looking, more resilient skin.



With pure retinol and potent antioxidants, this silky serum helps improve the appearance of wrinkles while Vitamin C helps brighten and replenish skin.



Tula’s milky, lightweight serum targets the signs of premature aging and the look of wrinkles. The mix of peptides, prebiotics and probiotic extracts with a botanical retinol alternative aim to help skin maintain its youthful elasticity.



This Est?e Lauder super serum works overnight to help you wake up with more hydrated, plump skin. It can reduce dry skin and signs of aging for skin that looks smoother and more radiant.



Not only is this serum said to be extra-hydrating, it can also help improve the firmness of your skin. It contains a natural green tea enzyme that will gently exfoliate rough skin patches.



The Midnight Recover Concentrate from Kiehl’s is a bestseller. The blend of lavender oil, squalane and evening primrose oil is said to help the appearance of fine lines, wrinkles and elasticity.



Crafted with lactic acid (an AHA) and a peptide complex this serum packs a punch. The AHA gently exfoliates while the peptides moisturize to help improve dull skin and signs of aging.



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