Fenty Beauty by Rihanna

Despite the fact spring is about to begin, Ulta Beauty is making it feel a lot like Christmas in March. Ulta’s 21 Days of Beauty sale started March 12 with major savings on your favorite beauty brands. If you’re looking to stock up on new makeup, fragrance and skincare products for the transition to warmer weather, make sure to take advantage of the 21 Days of Beauty sale on now through Saturday, April 1.

Shop Today’s 50% Off Deals

For those unfamiliar, this bi-annual event is one of Ulta’s biggest sales of the year. Each day of the sale, a handful of popular products from top brands will be marked down at 50% off for 24 hours only. Today, the updated NuFace Mini microcurrent device is on sale along with Fenty Beauty by Rihanna’s creamy, longwear, creaseproof liquid concealer.

Be sure to check the full schedule of deals and mark your calendar to snag your favorites from Ariana Grande’s R.E.M. Beauty, NuFace, Fenty Beauty, Kiehl’s and more. To help you shop the best deals, we’ve listed the first day’s full line-up for Ulta’s 21 Days of Beauty Sale, below.


Available in 50 shades, the Pro Filt’r Instant Retouch Concealer is creamy, long-wearing and crease-proof with medium to full coverage.



Unlock NuFACE’s app-exclusive 3-Depth Technology to target your skin and muscles with custom treatments on-the-go. The new, smart microcurrent skincare regimen gives your face a toned, contoured appearance over time.



IT’s anti-aging cream is now supercharged to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more.



Clinique’s best-selling face moisturizer is dermatologist-developed to help strengthen skin’s moisture barrier.



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