CUUP
From TikTok to the wardrobes of Hollywood’s chicest celebs, including Kendall Jenner and Miley Cyrus, CUUP has proven to be the intimates brand of choice for many — with bras and underwear styles that seamlessly elevate any outfit with a sexier, edgier flair. Now through May 24, CUUP is taking 30% off sitewide so you can save on all of the brand’s intimates and swimwear just in time for summer.
CUUP is beloved for four styles of bras–The Plunge, The Balconette, The Demi, and The Scoop. Promising minimalist design, modern colorways and a seamless fit, the brand’s mission is to “redefine the way bras look and feel.” Unlike other bras, CUUP’s are made with a thin underwire that aims to provide both ample support and flexibility — free of any skin discomfort. Plus, CUUP is super size-inclusive too with sizes ranging from A to H for bras and XS to XXXL for bottoms.
Ahead, shop top finds from CUUP’s can’t-miss May Sale that are incredibly supportive without being uncomfortable. If your underwear drawer could use a refresh before next season’s heatwave, this is the best time to stock up on breathable styles starting as low as $12.
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